Designed under the ComforPedic brand, this sleep products collection consists of three pillows and a mattress topper. Offered at a premium price, the packaging reflects this positioning by using rich foils, metallic inks, and a unique dieline. Structurally, the pointed "cathedral-shaped" top of the pillow packaging (below) is unique, and stands out, while also leaving open corners for consumers to feel the product.
In-store merchandising ideas include: 1) Vertical shelf banner system. 2) "Didactic Panel" shelf system explains the properties and benefits of the collection. 3) Stand-alone display. 4) Informational display with open product. 5) Endcap display. More information on this campaign is available.